In this episode of The Clerics of Marketing, Adam and Brian kick things off with a hilarious story about the mysterious “6-7” chant taking over school buses — and turn it into a masterclass on how trends actually spread. What starts as classroom chaos turns into a smart breakdown of how ideas move, stick, and influence entire communities — and how home service businesses can use the same principles to spark neighborhood-level growth.
You will learn:
How to spot, seed, and spread local marketing trends
Why “older kids” (your local influencers) are key to building momentum
The three stages of every trend: seed, spread, and stick
Practical ways to create your own “6-7” moment — something catchy, repeatable, and brand-driven
How to track your marketing’s neighborhood adoption curve and review velocity
Why over-discounting kills trust, and how to build loyalty with speed and convenience instead
Packed with humor, practical playbooks, and a 60-day marketing challenge, this episode will help you turn local buzz into booked-out calendars — without chasing every shiny trend.
