In this episode of The Clerics of Marketing, Adam takes listeners on a deep dive into the world of automation — starting with a fun nod to the “gadget machine” from Honey, I Shrunk the Kids. He breaks down how The Marketing Clerics is using tools like Make, Zapier, and AI to simplify repetitive tasks, save time, and bring order to the chaos of client management. From automating Google Doc creation to photo tagging, lead notifications, and even Google Review sentiment analysis, Adam walks through real examples any home service business can apply.
You will learn:
How to decide what’s worth automating and what’s better left manual
The difference between no-code and low-code tools like Make, Zapier, and Power Automate
How The Marketing Clerics built automations that save hours every week
Practical automations for service businesses, including CRM updates and review management
How AI can analyze and categorize job photos, flag bad reviews, and celebrate 5-star employees
Whether you’re an electrician, contractor, or agency owner, this episode will help you stop overcomplicating systems and start building automations that actually make your life easier — no Rube Goldberg machine required.
