Most teams fail because they're not actually teams; they're just groups of individuals protecting their own interests. Patrick Lencioni's framework reveals the five specific impairments that systematically destroy collaboration, starting with the one nobody wants to address: trust.
Trust isn't about believing your teammates will do their work, but about psychological safety to admit mistakes, share unconventional ideas, and expose vulnerabilities without fear. Without this foundation, your team can't engage in healthy conflict, commit to unified decisions, hold each other accountable, or prioritize collective outcomes over personal agendas. Lencioni's sequential framework tackles each impairment in order: building vulnerability-based trust first, then fostering productive disagreement, ensuring unified commitment, establishing peer accountability, and finally focusing everyone on measurable company outcomes instead of individual metrics.
The Marketing Execution Podcast breaks down how these team dynamics directly impact your go-to-market execution. When technical founders build teams that can disagree constructively and commit collectively, they accelerate product-market fit, shorten sales cycles, and scale revenue faster.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
