Your self-driving car arrives in five years, but your company's GTM strategy still moves at highway speed. Diamandis and Kotler's research reveals three converging forces accelerating technological change faster than most B2B tech companies can adapt: exponential technology growth, technological convergence, and upgrades to human capability. The gap between innovation velocity and market execution is widening, and it's crushing even well-funded startups.
The Marketing Execution Podcast breaks down how exponential technologies are reshaping B2B buyer behavior. Most technical founders are building for 2030 while marketing to 2020 buyers. This episode reveals the exact framework for aligning your GTM strategy with accelerating market conditions. You'll discover why traditional marketing timelines are obsolete and how to build adaptive execution systems that scale with technological convergence.
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