Your sales team speaks a different language than your engineers. Your product team can't align with marketing. Enterprise deals stall because your pitch resonates with some buyers but alienates others. This communication breakdown costs B2B tech companies millions in lost revenue and failed go-to-market execution.
Shelle Rose Charvet's neuro-linguistic programming framework reveals why: people process information through distinct mental habits that determine how they make decisions and take action. The Marketing Execution Podcast breaks down this framework into an actionable GTM strategy. Learn to identify these patterns through specific linguistic cues, then mirror that language to close enterprise deals faster, align cross-functional teams, and eliminate friction in your sales cycle.
I'm Mark Donnigan, and I've generated over $500M scaling B2B tech companies. This episode delivers a systematic approach to decoding how your buyers, investors, and team members actually think, and then using that intelligence to accelerate revenue growth.
Subscribe to the Marketing Execution Podcast for proven GTM frameworks that transform technical innovation into market dominance. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
