When it comes to online marketing, a lot of business owners tend to overcomplicate things. While it doesn’t happen overnight, there isn’t a hidden secret to being #1 on Google. In today’s episode, hosts Erica and JP discuss the reality of SEO and how to establish a good relationship with Google.
According to JP, Google’s main function is answering people’s questions. So, in order for Google to recognize your business, it’s important that your website works properly and contains high-quality content and credible backlinks. If you can focus on those three areas, you will gradually move up in the rankings.
Tune into this week’s episode of Marketing Myth Buster to learn more about the three main components of SEO, how to properly implement backlinks, and how you can improve your online marketing to become the #1 thought leader in your industry.
Quotes
• “If you want to know if your website is performing well or not, go to Google PageSpeed Insights, put your website into there, and just run a little scan on it and you'll get a score which will tell you whether it's good or not.” (03:00-03:12)
• “An example of bad SEO would be if you throw 100 keywords into the footer of your homepage, or if you decide to buy 10,000 backlinks on sites that you don't even know what they are. Those are all our bad SEO practices and are things that will get you penalized in Google.” (05:58-06:19)
• “The premise of backlinks is that you have content on your website that is high-quality, abundant, valuable that when people are researching about the topic that you're talking about, they find you use you as a source or as a point of reference.” (06:52-07:17)
• “Google sees content as high quality when it has enough information, is long enough and it actually includes references.” (07:23-07:32)
• “SEO and content is a way of marketing and promotion. You're putting your product out there and you're letting people know about it, and the more you do it, the better it is.” (14:10-14:21)
Links
busted@marketingmythbuster.com
https://calendly.com/jp-desilva
https://www.linkedin.com/in/jp-de-silva/
https://www.linkedin.com/in/erica-d-arcangelo-desilva/
https://www.instagram.com/webcontentdevelopment/
