The Maintenance Myth: Why Keeping What Works Is as Heroic as Building Something New
We talk a lot about innovation, disruption, and building the next big thing.
What we do not talk about enough is maintenance.
In this episode of A Marketing State of Mind, I unpack why maintaining what already works is not a lack of ambition. It is a form of leadership.
From websites that quietly do their job, to marketing systems that do not need reinvention every quarter, to businesses that grow because someone stayed with the unglamorous work longer than everyone else, this episode looks at how stability, continuity, and care often do the real heavy lifting.
This is not an anti-innovation argument.
It is a reframing.
Because sometimes the smartest move is not building something new. It is noticing what is already carrying the load and choosing to protect it.
If you have ever felt pressure to constantly do more when what you really needed was clarity, this episode is for you.
Learn more about the thinking behind the work at:
https://amarketingstateofmind.com
https://cyberprarmy.com
