Most people are taught to build their brand first. The name, the visuals, the voice. The backend comes later.
But what happens when you reverse the order?
In this solo episode of A Marketing State of Mind, Lynn reflects on a strategist whose approach quietly challenged everything we are told about growth. Instead of starting with branding, they focused on systems. Process, structure, decision-making, and energy flow came first. Only after the foundation was solid did the brand emerge, and when it did, it felt effortless, sustainable, and human.
In this episode, we explore:
• Why branding can feel exhausting when systems are weak
• How polished visuals can hide structural burnout
• The difference between visibility and stability
• Why sequencing, not strategy, is often the real issue
If your brand looks fine but your work feels heavy, this conversation may shift how you think about growth.
🎧 Listen in and rethink what “building it right” actually means.
