“Welcome back to A Marketing State of Mind, the show that proves there is no one true path, only the one that fits your wiring.
Today’s episode, ‘When Automation Meets Empathy,’ explores something most marketers get wrong: thinking automation must feel robotic.
Spoiler:
Your audience isn’t allergic to automation.
They’re allergic to feeling like a number on your conveyor belt.
In this episode, we dig into:
• why empathy is the secret ingredient that turns a workflow into a relationship
• how to write automations that sound like a human being, not a handbook
• the three pillars of empathetic automation: voice, timing, and relevance
• simple steps you can take today to make your emails, sequences, and touchpoints feel intentional and personal
• the difference between mechanized messaging and human-coded care
If you're ready to create systems that scale without losing the soul, this episode will give you practical tools and a few mischievous nudges to build automations your audience will actually want to engage with.
Explore more episodes, resources, and strategy magic at:
https://amarketingstateofmind.com
https://cyberprarmy.com
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A Marketing State of Mind is hosted by Lynn Colepaugh, strategist, mischief-summoner, and your guide through the wild garden of modern marketing.
Tune in, take notes, and add your human handprint back into the work.”
