Description

Welcome to another episode of the Martial Arts Business Podcast. In today’s episode, Gordon shares with you the five essential service needs, you must have in your martial arts school. If you’re looking to start, grow and scale your school you need to be able to serve your students, customers and prospects well, so that you can grow your school and retain your students.

Marketing is the most important thing in business, but you also need to remember and understand to serve the needs of your students.

Connect with Gordon by contacting him here

KEY TAKEAWAYS

Five Essential Needs For Your Martial Arts Business

1. If someone contacts you ensure you offer them empathy - Your students need you to understand them and realise where they’re coming from and why they’re looking to undertake martial arts. Seek to understand your students on a deeper basis, and as a result, more students will warm to you and stay students of your school. As soon as you don’t serve your students by listening to them, offering individual empathy to them and assisting them, you will lose them as customers.

2. Ensure you’re being fair to the customer - Fairness is always a win-win for the customer and for you. This includes pricing fairly and offering value for money for your service. Ask yourself are you charging a fair price for your classes? too little? or too much? The exchange in value for your services must represent a fair exchange. Fairness is extremely important when converting a prospect into a paying customer.

3. Business transparency - Customers need to understand what they’re signing up for and what they’re getting in to. They need to see transparency in your business and understand who you are and what you do. Be open, transparent and honest with your students, in all points of contact with your customers.

4. The customer needs to feel like they’re in control - The customer must feel in control in a transaction from start to finish. Empowerment shouldn’t end with the sale, it should follow through all the way to your students hitting the dojo. If your customers understand your business and feel like a valued member they will feel in control and stay in your school. An easy way to do this is to provide options for your students, purchase options, product options etc. give them choices and they will feel in control.

5. Customers need information - Every customer, student and prospect need information and they need it in advance. As school owners, we need to be able to communicate with our customers quickly and efficiently and over multiple platforms. Emails, video’s, text messaging are all important to implement in your business so you can stay in contact with your students 24/7

BEST MOMENTS
“Fairness is always a win-win for the customer and for you”

“Be open, transparent and honest with your students, in all points of contact with your customers”

“Always remember your students are paying to be there”

“People want flexibility and the freedom to choose what they want to do”

VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts

ABOUT THE HOST
Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD
Website - http://www.gforcemartialarts.com

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