Description

Back-to-school preparations for parents and kids have already started! So, in today’s episode of Martial Arts Business Podcast, Gordon talks about effective marketing strategies for your Martial Arts School.

As every school owner knows, the month of September is one of the best months to gain students. It’s more reason why you should always up your game and make sure your school stand out from others. Gordon promises that his marketing strategies and tips could propel your business by dominating your area in the next 6-8 weeks.

Discover how you could utilize the strategies from the cold market to the warm market, how you could gain new students while ensuring loyalty from existing students, what content to put out there to make sure that they see the value you’re offering and many more.

KEY TAKEAWAYS

• Framing the community on the benefit. From people that you are already helping, get reviews and testimonials. For over 7-10 days, educate them about the power of your school - how much your changed people's lives in the community.

• cold market – easy to create on Facebook a list of people who have engaged with you or your school in the last 6 months
• warm market – get testimonials from your previous students, connect to friends and family of other students

• Create a free mini-course for the kids in your community. Spread the news: create a Facebook event, print flyers, etc. Gordon suggests to run it for at most 14-days.
• Give away scholarships as part of back-to-school promotions. Build the confidence of random students by giving education for free.

• Do a video yourself inside your dojo. Show how genuine and passionate you are at helping kids. share your story that they can relate to.
• Don't forget former and existing students. Message them. Tell them the latest news and entice them with what you're offering.
• Think of catchy headlines for your ad prints and online posts. Gordon also suggests some headlines you could use. Use powerful terms that parents will like to hear like success, confidence, discipline, etc.
• Get the Mini Sensei Weeks ready in the first weeks. Students could bring a friend of theirs in the dojo to train with them. That could increase your market also.
• Give incentives who are able to bring a number of referrals for the first month. You can throw a cool party for the student and his friends as a prize.

• Create different events so people can choose. If you increase the classes and programs you offer, you make sure that you’re dominating the area.

• You can look into in-school or after-school activities. Talk to the headmasters or teachers about your passion to help kids.

BEST MOMENTS

• “Ideas create solutions.”
• “You reaching out is important because of lots of people, just like in my experience – they actually don’t feel that they can come after some time. You reaching out and giving them invite is very important.”

• “You cannot spam. We got to cut through the noise and go out there. Give different things and see what fits in our community.”
• “You got to make it big. You got to knock them over. You got to make it so exciting. That they just keep remembering to bring people in.”

VALUABLE RESOURCES

• G Force Martial Arts

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20-years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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CONTACT METHOD

• G Force Martial Arts

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