Description

Times are different now, students have a lot of choices to do in their free time or if they just want to explore a new hobby. It has become harder for the martial arts schools to retain their students lately.

So, in today’s episode of the Martial Arts Business Podcast, Gordon gives powerful retention tips for your MA School. We already know how difficult it is to attract the students to enrol in our classes so we must put double our efforts to keep them interested in your services. And, not only do you retain your students, but you also gain new students. One thing’s clear though if you give them the best that you can offer (e.g. great lessons, helpful community, etc.), then there’s no need to worry about the future of your MA School.

KEY TAKEAWAYS

• Always provide excellent quality service. It does not matter if you offered a martial arts lesson for free or not. They have to get what they came in for – to learn. When they get what they want, they come back for more, and they are most likely to recommend it to others. Your service needs to outshine everyone else’s martial arts lessons.
• How do you do your onboarding process? Gordon highly advises that you make sure that your students or their guardians are informed and pre-framed before they go through the classes.
• Have a meeting with the parents/guardians and the students and ensure that you tell them about everything they need to know about what’s going to happen before, during and after the lessons.
  • The relationship of the dojo master, the parent, and the student can be likened to the 3 vertices of the triangle which has the strongest and most stable structure.
• Give things for free and offer excellent paid packages that will help the student enhance their talents.
• Make sure that you get the feedback of every student/parent’s student so you know where you can change and improve stuff.
• Recognition in classes. A simple tap on the shoulder, a high five, or a thumbs up could really lighten up the mood and invigorate the positive energy in the room.
  • You can send birthday cards when it’s student’s special day.
• People come to you for these reasons:
  • To get positivity
  • To have fun
  • To be lifted/energised
  • To sweat

BEST MOMENTS

• “Great customer service will retain people in your school for sure.”
• “They have to understand the importance of sticking to it martial arts and how martial arts is a lifelong journey.”
• “Recognizing people in classes will absolutely allow you to retain more members for sure. People want to be loved. People want to be liked. People want to be recognised.”
• “Building relationships with your members will not only retain, but you will also gain – you will gain more referrals, more sales, etc.”

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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CONTACT METHOD

• G Force Martial Arts

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