Description

In today’s episode, discover the Referral Magic Formula For Growth, for increased students in your school. Your host, Gordon Burcham shares his tips and tricks on the number one marketing strategy for your business, referral marketing. Learn how to start, grow and scale your very own referral programme and double your student base by incentivizing them correctly and serving their pain.

Most school will want to have this but don’t know how to implement it correctly. If you give this focus, attention and consistency is will become a massive asset to your business. Bring referral marketing to the forefront business and you will see the magic

KEY TAKEAWAYS

• People will refer and recommend if they receive a great service - The more positive reviews of your school the more customers you will attract.
• The best way to refer is to incentives new people coming into your dojo. Always think about how you can tap into their family, friends and colleagues, consider how to incentivise, inspire and motivate them to talk about your school to their own network of people. It’s the most cost-effective way of marketing your school.

• Referrals don’t work if you don’t work referrals, you need to constantly add value, create prizes and create incentives to get referrals. For every student in your business, they will know at least five people that you can help, and serve their pain. Tap into this to grow your student base.
• Create a range of prizes that your referrals can get and keep it unique, think carefully about the prizes and make sure their different and tied to your gym. Consider what prizes you can give that cannot be bought anywhere else. You can poll your community to get ideas for your referral prizes, involve your community, create a leaderboard and create competition, you’re students will love that.

• Ask your students and your parents, who do you know in your circle of friends who need more discipline, who needs more confidence or needs more leadership? Act to serve their pain and bring in new students by helping others and incentivising referrals. Martial Arts solves so much pain and can serve so many, so use referral marketing to tap into your student's networks and grow your school.

BEST MOMENTS

“The number one marketing strategy is referral marketing, but you have to get it right”

“You don't buy the product off of Amazon, you buy the reviews”

“Friends of friends have similar values and interests and by gaining referrals you’re getting more of the same customers.”

“Introduce more, pay no more”

“Create something that's exciting and worthwhile to your students and incentive them to refer and tell them, friends.”

“There’s one thing that’s important with referral marketing - Consistency is king.”

VALUABLE RESOURCES

Gordon Burcham - The Business Of Martial Arts

Facebook Online Bootcamp with Gordon Burcham

Introduce referral cards to give to your students

ABOUT THE HOST

Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

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