Description

Why Champions Hire Specialists (And Losers Scroll YouTube)

Lando Norris is one of the best F1 drivers in the world. He still hired sports psychologists. Why? Because elite results require elite guidance.

In this Iron Suits episode, I break down why scrolling fitness YouTube, following Instagram influencers, and trying fad diets will never work for high-performing CEOs. Plus, I reveal the championship morning routine I prescribe to seven-figure executives.

WHAT YOU'LL LEARN:

• Why YouTube fitness advice fails busy CEOs
• The "I built a business" trap that kills your progress
• Why generic personal trainers can't help executives
• The specialized coaching approach that actually works
• The exact championship morning routine for CEOs
• Why 4:30 AM wake-ups are non-negotiable
• The 5 AM gym rule for business owners

If you're crushing business but struggling with fitness, this episode reveals why DIY approaches fail - and what champions do instead.