In this episode of Mastering Business Skills, hosts Sharon Savage and Erin Alli are joined by Erika Dickstein, CEO of Spring Insight, a forward-thinking marketing strategy firm. Erika dives deep into the evolving landscape of digital marketing, from the rise of AI-driven search to the persistent challenges of maintaining meaningful online presence for expert-led businesses. Listeners will discover why digital marketing matters more than ever and how content, even the kind you didn’t know you had, can be transformed into an engine for visibility and credibility.
Key takeaways include:
Erika’s path from corporate marketing to entrepreneurship and what inspired her transition to supporting subject matter experts and business leaders.
Why websites for small businesses often disappoint, and how a strategy-first approach bridges the gap.
The impact of generative AI on how clients are discovered, and why early adoption of new marketing technologies creates long-term success.
Telling signs it’s time to hire a digital marketing firm and the value of having a true marketing partner at your side.
Erika’s actionable method for repurposing content, multiplying the impact of each idea or asset across all channels, even when you feel like you have “nothing to say”.
The importance of leveraging your unique knowledge and perspective, because what seems obvious to you is valuable to others.
Connect with Erika:
LinkedIn: Erika Dickstein
Website: springinsight.com
