Warning: Some adult language used. Please use headphones if you have littles around!
In this episode of Mastering Business Skills, hosts Sharon Savage and Erin Alli sit down with Maggy Sterner, an expert brand messaging coach known for her straightforward approach to helping entrepreneurs answer the all-important question: "What do you do?" Maggy shares her unconventional journey from DJ and journalist to sought-after clarity coach, revealing the power of owning your expertise and delivering your message in a single, confident sentence.
Key takeaways include:
Why fear is the biggest obstacle holding entrepreneurs back from stating what they do, and how to overcome it.
The essential distinction between marketing and sales, and why clearly telling people how you help is the foundation of success.
Maggy’s “one sentence solution” for crafting clear and impactful messaging without overwhelm or jargon.
The secret to messaging that resonates: use the words your ideal clients already use to describe their struggles and desires.
How choosing a focus and “picking a lane” can be the ultimate move for business growth and confidence.
Actionable strategies for introverts, perfectionists, and anyone afraid of being “salesy” to own their voice and help those they’re meant to serve.
Connect With Maggy:
LinkedIn: Maggy Sterner
Website: maggysterner.com
