In this episode of Mastering Business Skills, hosts Sharon Savage and Erin Alli welcome Pauleen Murphy, founder of Politan Marketing and seasoned fractional chief marketing officer. Pauleen shares her expertise in helping founder-led businesses scale more effectively, covering everything from emotional leadership transitions to the systems and organization that sustain fast growth. Discover what kinds of clients thrive with fractional marketing leadership, and why networking is an essential ingredient not just for business results but for personal growth and confidence.
Key takeaways include:
Pauleen’s unique approach as the first marketing leader for owner-driven companies, typically working with founders in businesses ranging from $1 to $20 million ARR.
Why the emotional side of handing off strategic decisions is often the hardest for entrepreneurs, and what it means to move from “great entrepreneur” to “visionary leader”.
The value of organization and systems: how strong foundations, clear positioning, and AI best practices streamline execution and allow lean marketing teams to excel.
Insights on the importance of cross-industry experience, and how Pauleen integrates internal teams, vendors, and her own assistants for holistic results.
How consistent, intentional networking, especially one-on-one connections, creates unexpected opportunities and directly improves business growth.
Practical strategies for leveraging your own strengths, finding balance, and moving your business forward through education and connection.
Connect with Pauleen:
Website: politanmarketing.com
LinkedIn: Pauleen Murphy
Portfolio: politanmarketing.com/portfolio
