Description

In episode 6 of our "Unleashing Superpowers" season, we talk with Dorie Clark.  Dorie is a marketing strategy consultant, author and speaker who specialises in "self-reinvention and helping others make changes in their lives".

Dorie is an adjunct professor at the Fuqua School of Business at Duke University. She has interviewed hundreds of successful entrepreneurs and professionals and distilled what makes them successful in her three best selling books - "Reinventing You", "Stand Out" and "Entrepreneurial You". "Stand Out" was name by Inc Magazine as their no. 1 book on leadership in 2015.

What we love about Dorie is her highly pragmatic and practical approach to the business of self-reinvention.  She is absolutely passionate about helping people take control of their professional life and make an impact.  This interview is chock full of tips about how to give yourself more freedom, more security and to really live up to your potential.

In this episode, some of the highlights of our conversation include:

• How the first thing you try in after college or even after a pivot will often not be the thing that sticks
• What thinking like an entrepreneur is really about
• How to think like an entrepreneur, even if you are in a full-time job
• Why it is best to start small, spread the risk then lean into what is working
• Why data and testing are needed to validate hunches and intuition
• The 3 keys to being seen as an expert in your field
• “If you want to be known for your ideas, you have to SHARE your ideas!”
• Great networking tips for introverts and reluctant extroverts
• How taking action is so important, but it can be micro-steps
• How to give yourself more freedom or career security by creating new income streams, even if you have a day job
• How one experiment and lots of learning led to $200,000 of extra income
• Why you should use what your friends already see you as really good at as a starting point for entrepreneurial ventures
• Dorie’s productivity hack - Maker Days and Manager Days

RESOURCES

The Recognised Expert Evaluation Toolkit - dorieclark.com/toolkit

The 88 question Entrepreneurial You self-assessment - dorieclark.com/entrepreneur

HBR Articles - Networking for Introverts / Personal Branding for Introverts