Did you know that defining your ideal client isn’t just a foundational piece of marketing strategy? It’s actually an energetic decision that shapes your content, your energy and often your entire business experience.
In this episode of The Powerful Content Podcast, Mel Daniels takes you beyond the usual demographics and surface-level details to explore a more intuitive, aligned way of choosing who you work with. She shares three simple but powerful questions that will help you uncover the people who light you up, inspire your creativity, and make your business feel more fulfilling.
This isn’t about ticking boxes or building a ‘perfect’ avatar. It’s about creating space for clients who energise you, so your content flows more easily and your business feels lighter.
Here’s what you’ll hear in this episode:
Episode breakdown:
00:00 Why choosing the right client is about more than demographics
00:50 Welcome to The Powerful Content Podcast
01:50 Acknowledgement of Country
02:06 Feeling into alignment when choosing your ideal client
02:28 Challenging traditional ICA exercises
05:27 3 powerful questions for finding ideal client alignment
11:10 3 reflection prompts to go deeper
12:14 How to get your hands on the Unboring Ideal Client Avatar Workbook
12:44 Closing thoughts and how to connect with Mel
Links mentioned in this podcast
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