Do you wish that you could create a content strategy that’s both sustainable and actionable?
In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business.
This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use!
Mel covers:
✨ What a strategy is, and what it isn’t
✨ Unpopular opinion: 4 reasons why you don’t need to START with a strategy
✨ The 5 things to keep in mind when crafting a sustainable and connective content strategy
00:00 Introduction and Podcast Competition
01:19 Understanding Content Strategy vs Tactics
03:10 Why You Don't Always Need to Lead with Strategy
06:18 How to Craft a Useful Content Strategy
07:15 Tips for Creating a Strategy You'll Actually Use
10:15 Conclusion and How to Get More Help
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