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We’ve all heard the advice: grow your list, grow your business. But what if you’re not into ads, reels every day, or doing visibility in a way that doesn’t feel like you?
In this episode, online marketing mentor Kate Doster joins Mel Daniels to talk about one of the most powerful (and often misunderstood) list-building strategies out there - bundles.
Kate shares her real, behind-the-scenes wisdom from years of hosting and contributing to bundles. They unpack the beauty of these collaborations, how they can help you build your audience and authority without burning out, and why bundles are about so much more than just free stuff.
You’ll learn:
If you’ve ever felt unsure about how to grow your audience, this conversation will show you what’s possible when you lead with intention, collaboration, and a whole lot of heart.
Come behind the scenes and see how bundles can feel fun, magical, and effective—without you needing to do #allthethings.
Episode Breakdown
00:00 The power of collaboration to grow your list
00:54 Welcome to the Powerful Content Podcast
01:54 Acknowledgement of Country
02:12 Meet Kate Doster: online marketing mentor and bundle queen
02:30 Why bundles are such an underused marketing tool
06:39 The must-haves for a successful bundle experience
11:52 Navigating the tech without losing your mind
17:46 Common bundle mistakes (and what to do instead)
19:54 Let’s talk real life: business, community and unexpected curveballs
20:28 Why bundles build more than just your list—they build trust
21:29 What most people forget to do after the bundle
22:32 How to make sure you’re not overwhelming your subscribers
23:08 Relationship-building through your bundle content
24:22 How to be a thoughtful contributor (not just a link-dropper)
27:18 Yes, bundles still work, and here’s why
28:31 Practical tips for bundle hosts
29:21 Free tools to help you host with ease
31:27 Is hosting a bundle right for you?
33:02 A reminder to find the magic and the fun
34:22 Final thoughts and your next step
Get to know Kate Doster
Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It’s her sole & soul’s mission to prove nice people don’t have to finish last in business. Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.
Where to find Kate Doster
Links mentioned in this podcast
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