On this episode of Higher Logic’s “Member Engagement Show,” Higher Logic Strategic Advisor Bekah Weidner talks about ways to bring in non-dues revenue (NDR) in uncertain economic times or times of economic change. Looking for ways to boost revenue at your organization? Topics covered include:
- The importance of having diverse sources of revenue.
- Sponsorship and advertising strategies and tactics.
- Non-dues revenue from newsletters, emails, events, job boards and more.
- The right way to use your community to benefit sponsors, partners, and the association.
- Exploring all of your association content assets as sponsorship opportunities.
- The importance of keeping sponsorships aligned with your association’s tone and mission and protecting the integrity of the content assets.
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