In this episode, we talk with Amber Worthen, CEO of Email Maven, which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores:
- How to accomplish a lot with a small email marketing team.
- How to effectively introduce automation into the email marketing picture.
- Why email benchmarks are important and how they can help associations.
- What kind of email metrics you should be tracking.
- How to provide a better, more targeted experience for your members through automation.
- How to spot helpful vs. unhelpful email data.
- The most underestimated Higher Logic email tool: web tracking.
- Emerging trends in email marketing
Links:
- Visit higherlogic.com/podcasts to download the Association Email Benchmark Report and check out other resources referenced on the show.
- Register for our April 30 webinar, Benchmarks for Success, to learn more about association marketing, community, and experience benchmarks.
- Learn more about Email Maven.