Our guest this episode is Michael Jones, VP of Mobile Technologies at Results Direct. Results Direct helps associations leverage mobile apps and engagement trends to enhance member communication, engagement, and retention and improve the member experience. Results Direct is a longtime partner of Higher Logic and partnered with us to create Higher Logic Thrive Mobile 365. During this episode, we explore:
- Current tech and engagement challenges facing associations.
- Learnings from The State of Mobile in Associations Benchmark Report.
- How mobile apps help associations address some of their biggest priorities.
- The three places associations interface most with their members.
- How overall mobile use is trending across all demographics.
- How mobile opens a new communication channel for going beyond email.
- Why a mobile responsive website doesn’t tap the full advantages of a mobile app.
- How to get members to download your app.
- Tips for making your association app a success.
Helpful links:
Higher Logic Thrive Mobile 365
Results Direct