Description

Our guest on this episode of The Member Engagement Show is Hillary Chambers, Manager of Global Meetings and Events for the Higher Education Users Group (HEUG), a leading global user community in higher education built on Higher Logic’s online community software. Hillary also leads planning and promotion for Higher Logic’s annual Super Forum conference. We talk about how to maximize engagement at every stage of the event lifecycle and how to apply some community strategies to successful event planning. Topics include:

• Have events fully bounced back post-Covid?
• Event timelines and planning for an event.
• Learning from attendee feedback.
• Distinguishing between a blip and a real trend in sentiment.
• Handling the awareness and communication process.
• Getting event ideas by listening to the community.
• Using community to find and foster speakers.
• Using video to communicate event information.
• The pain points faced in today’s event planning.
• The balance: making a live event a can’t-miss while not excluding virtual attendees.

Helpful Links

Christin Berry podcast episode on data

Super Forum 2026