In this episode Gordon Glenister interviews Andy Burman the CEO of the BDA, the association for dietitians.
Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers.
The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged, and communicating to them on a regular basis; and how that helps drive greater engagement.
Their membership grew significantly over the period as a direct result of their communication strategy. Listen in to find out what they did.
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