On this episode Alex & I are joined by Pete Matheson and boy, do we get down to business!
We chat about how important it is to be business-minded when setting up a YouTube channel and having a strategy in mind. Then we go through the monetisation process, AdSense, sponsors and the Amazon Affiliate program.
As Pete’s business and channel has grown he has found a huge benefit in outsourcing too. He has a team working with him now and pulls back the curtains to let us know how that helps and the benefits of it to him.
Artificial Intelligence gets our attention and we look at the benefits it can have for a creator. And then we talk about contracts and how important they can be working with sponsors.
Pete on Twitter: https://twitter.com/petematheson
Pete’s latest video: https://youtu.be/sQrCUpn-aHs
Pete’s newsletter: https://www.petematheson.com/newsletter/
Video course: https://film-booth.com/thumbnail-university/
Alex latest video: https://youtu.be/l1MfpiEdI2I
Alex on Twitter: https://twitter.com/AlexGTech1
My latest video: https://youtu.be/cSUCTiFPz7o
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00:00 Intro
01:30 Watches & stuff going off on your wrist
09:30 Treating YouTube as a business
17:15 Amazon Affiliates program
23:00 Hiring help
31:00 Thumbnails & timing of video releases
35:00 The benefits of AI for creators
45:00 Planning ahead with your titles and thumbnails & A/B testing
52:40 Contracts with sponsors & integrated videos
61:00 Making sure to get paid by sponsors
69:00 Dealing with the embargo!
