In this episode of the Mixed Media Ventures Podcast, we delve into the world of AI-powered marketing and examine a critical topic that’s often overlooked: AI hallucinations. While artificial intelligence is revolutionizing personalization, optimization, and content generation, it’s also introducing new risks that can damage trust, brand credibility, and campaign effectiveness.
What you’ll learn in this episode:
🤯 What AI hallucinations really are—and why they’re more common than you think
📊 Real-world examples of hallucinations causing marketing disasters
⚠️ The 15-20% hallucination rate uncovered by Stanford studies
🔍 How AI can fabricate testimonials, statistics, and even product features
🤖 The undeniable benefits of AI: personalization, automation, and optimization
💡 Why emotional intelligence, brand ethics, and creativity remain uniquely human
🛠️ 5 strategic steps to balance AI capabilities with human oversight
✅ Tips for establishing a “human-in-the-loop” framework to safeguard your brand
🧠 How to fact-check AI claims and define boundaries around brand-sensitive content
🔄 The importance of regular audits to reduce hallucination risks
🔮 Where AI is heading and how the balance of human vs machine will evolve
📌 If you’re a marketer, agency, or brand leader who uses AI—or plans to—you don’t want to miss this conversation.
🎯 Let’s explore how to use AI as a powerful ally, not a risky replacement.
