In today's episode, I dive into the subtle pressures and anticipatory anxiety that starts to build long before the first holiday shopping trip. Even as early as November, the “spend now” cues—from Black Friday emails to gift-giving expectations—can spark emotional and financial stress.
I talk about:
The roots of pre-holiday financial anxiety, from family expectations to the need for control and the trap of perfectionism.
Why overthinking, planning, and cultural noise can hijack your peace long before you make a purchase.
How emotional triggers—like wanting to be perceived as thoughtful or generous—often drive overspending, and why true generosity comes from presence, not presents.
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