Summary:
Show Notes:
It's easy to make decisions in your business when you stack each one up against the values that you believe in and stand for. In this conversation, we sit down with Jesse Merrill, CEO of Good Culture.
He talks about how to be vulnerable with your team, and how to make decisions that align with the values you say are important to you and your organization.
Jesse Merrill is an entrepreneur with 10+ years experience across the food and beverage landscape. Specializing in startups and marketing, Jesse has been a part of several exciting brands, including teany, Honest Tea, and ACTIVATE Drinks. Jesse was the head of marketing for Honest Tea for 5 years and played an integral role building the brand up through the Coke acquisition in 2011. Jesse is now the Co-Founder & CEO of Good Culture, a disruptive mission-driven cultured dairy company, that created loads of buzz when they shook up the cottage cheese category in 2015. Good Culture is now in over 11k stores and is one of the top-selling brands in major accounts like Whole Foods Market, Sprouts, and Target. Jesse lives at home with his wife, 3 kids, dog, and cat in Orange County.
Resources:
Ready to create real results in your business? Head over to timeto.takenewground.com
The Good Culture Website: https://www.goodculture.com/#home-slider-new
Good Culture on Instagram: @good_culture
Adrian on Instagram: @adrian.k
Dan on LinkedIn: Dan Tocchini
Chad on Instagram: @chad.l.brown
