In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down a 10-minute tactic that every cheer gym owner needs to master—how to raise your prices without losing clients.
If you’ve been putting off adjusting your tuition or class fees, this episode will show you why now is the perfect time to do it—and exactly how to do it strategically.
Dan shares step-by-step insights from his book, Charge What You’re Worth: A Cheer Pricing Handbook, and explains how to evaluate your current rates, set prices using proven psychology, and communicate increases with confidence and integrity.
You’ll learn:
How to calculate the right price for your classes
When and how often to raise your prices
How to add perceived value to offset price increases
The right way to notify current clients
Why pricing impacts your gym’s long-term health
Whether you run a cheer gym, tumbling program, or youth sports facility, this episode gives you the exact pricing strategy to grow your revenue and stay profitable year after year.
