In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Alicia Shaffer, the owner of GPX Cheer in Gillette, Wyoming. Alicia shares her inspiring story of launching a gym in a small community and growing it into a program that gives athletes big opportunities on major stages.
Listeners will learn how to build a cheer gym in a small market, use sideline and half-year programs as powerful growth funnels, and market effectively when awareness of all star cheer is low. Alicia also talks about balancing gym ownership with being a coach, a mom of three, and a full-time professional outside the gym.
Her story proves that small gyms can achieve big success when they focus on community, consistency, and creative business strategies.
