If you want your cheer gym to be unrecognizable in 2026 (in the best way), this episode is your wake-up call. In this high-energy episode of the Cheer Biz Podcast, Dan Cotton lays out the real steps it takes to transform a cheer gym business—no fluff, no motivation without execution. He talks about why most owners “nod their head” and never follow through, and what it actually looks like to commit to growth when it gets uncomfortable.
Dan breaks down the core drivers of real change for cheer gym owners:
Set measurable 2026 goals and track them consistently
Systemize everything so you stop being the bottleneck
Level up your staff so your capabilities multiply
Learn to use AI as a tool that saves time and increases output
Master your calendar with time blocking and batching
Replace bad habits with better ones so your energy and focus match your goals
If you run a cheer gym, tumbling program, or youth sports facility and you want more enrollment, better systems, stronger staff, and a calmer business in 2026, start here.
