In this episode, Julie explores the hidden stories that hold us back at work and in life with business strategist Katherine Danesi, diving into unconscious narratives and commitments that keep us stuck despite our conscious desires to grow and thrive.
"Until you make the subconscious conscious, it will direct your life and you will call it fate.”Today, we explore how unconscious narratives—usually created in childhood for valid safety reasons—become unconscious commitments that sabotage our adult goals.
What are Conscious Desires vs. Unconscious Commitments?
What is often happening is that there is a gap between “want” and “willingness”.
Here is the distinction:
Many people have the want but lack willingness to face the discomfort of change.
So how do you uncover your narratives? Here are some good questions to ask yourself:
These unconscious commitments were often adaptive patterns that we learned a long time ago that were essential in childhood and necessary for us to feel safe, secure, loved and accepted. They worked really well in their original context but they limit us now as the context of our lives has changed.
The goal is not to eliminate these parts of yourself—it is to develop conscious choice about when and how they show up.
Identify one area where you say you want something but your results suggest otherwise. Ask yourself:
Making unconscious narratives conscious is essential for thriving. It allows for greater awareness and authenticity, vulnerability in relationships, forward movement toward goals, and clearer vision of purpose. Remember, name it to navigate it Thrivers!
Thank you for listening. We are so happy you found us.
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More about Katherine
Katherine is a business strategist and coach who helps creative founders simplify, scale, and realign their businesses — without burning out or starting over.
Known for her ability to cut through the noise and overwhelm, Katherine brings clarity to businesses that have become bloated, overcomplicated, or just out of sync. Her clients are fully booked but stretched thin, ready for growth but unsure where to start. Part strategist, part thought partner, she combines sharp business acumen with emotional intelligence and a gift for designing structure that actually fits.
Before launching her coaching practice, she spent nearly 20 years leading teams and scaling growth inside Fortune 500 companies and startups. She’s been helping founders build profitable, sustainable businesses for over a decade — because structure isn’t about control, it’s about freedom.
https://www.katherinedanesi.com/
https://newsletter.katherinedanesi.com/
