In this episode of the M&A Mastermind podcast, host Nick Olsen speaks with Mike Garrison, founder of the Strategic Referral Team, about the significance of predictable referrals in the M&A industry. They discuss the challenges faced by M&A advisors in obtaining referrals, the importance of being interesting and authentic in marketing, and how personal passions can enhance business connections. Mike emphasizes the need for continuous self-development and the role of effective communication in building strong client relationships.
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About the show:
The M&A Mastermind Podcast is your go-to source for the latest industry trends and strategies to level up your M&A practice.
The show features thought leaders who specialize in the lower middle market space and share their experiences and expertise across key areas of execution, such as: market analysis, lead generation, deal management, strategic partnerships, buyer access and much more.
With host Nick Olsen, each episode's "mastermind" will share ways in which they have found success in navigating the M&A industry to best support the small-to-medium sized private business owners they focus on serving.
Chapters:
00:00 Introduction to Predictable Referrals
01:15 The Importance of Referrals in M&A
02:08 Understanding the Referral Process
04:03 Challenges in Obtaining Referrals
07:34 Becoming Interesting to Generate Referrals
10:29 Authenticity in Marketing and Referrals
12:12 The Role of Passion in Business Connections
16:41 Self-Development and Continuous Learning for Success
Keywords: M&A, referrals, business growth, networking, marketing strategies, self-development, authenticity, client relationships, sales process, value acceleration
