This week, I sit down with one of the most grounded, humble men I’ve ever met, Matt Fraser - entrepreneur, e-commerce success story, and founder of The Crypto Collective.
Matt’s journey reads like a movie: from being $1M in debt, driving Uber at night to keep his Hungry Jack’s franchise alive… to scaling a medical product to $70 million in global e-commerce sales, paying off every cent, and then selling everything to go all-in on Bitcoin.
We talk about resilience, marriage, faith, failure, and how Matt and his wife Paula built an empire from nothing - together. This episode is a masterclass in grit, conviction, and sovereignty: how to lose it all, rebuild, and then bet big on freedom.
“We had something, we lost everything, and we still would’ve been okay — because we had each other.” — Matt Fraser
What You’ll Learn
How Matt went from a broke Hungry Jack’s owner to $70M in e-commerce sales.
Why documenting his Amazon journey changed his life.
The sliding-door moment that made him an overnight success (after 10 years of struggle).
How resilience and alignment in marriage became his real superpower.
Why he’s selling everything — cars, properties, even his business — to go all-in on Bitcoin.
What The Crypto Collective is and how it’s helping everyday Aussies take control of their wealth.
How Anna and Matt see Bitcoin as more than an investment — it’s sovereignty.
A deep chat on love, government, control, and why decentralisation matters more than ever.
🔗 Resources Mentioned
The Crypto Collective — Free education community
Reliable Education by Adam Hudson
Connect
Guest: Matt Fraser — @immatthewfraser | @thereal_annarose
Podcast: @anythinggoespodcast__
Disclaimer: This conversation is for educational purposes only and not financial advice. Always do your own research and consider your circumstances.
