Description

Every executive talks about competitive advantage, but most are voluntarily handicapping themselves 20-30% through chronic sleep deprivation. While your competition operates on caffeine and willpower, you could be operating on optimized biology.  

Peachtree Group CEO Greg Friedman explores the sleep optimization industry with Dr. Anne Marie Morse, a neurologist and sleep medicine specialist who works with C-suite executives and elite athletes. In their discussion she reveals how sleep optimization becomes your most powerful performance tool. Learn why sleep-deprived leaders make riskier decisions, take longer to complete tasks and miss opportunities that well-rested competitors capitalize on.  

Key Topics Covered: 

• Sleep deprivation's impact on executive decision-making and risk assessment 

• Time management strategies for busy leaders without compromising performance 

• How travel and irregular schedules sabotage competitive advantage 

• Strategic use of caffeine and stimulants for high performers 

• Circadian rhythm optimization for peak cognitive windows 

• Why 7-9 hours isn't lost time—it's your competitive moat

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