The Sales Revolution podcast explores a new paradigm shift in sales organisations and the way they think about customers and salespeople. Ingrid Maynard, CEO of The Sales Doctor, introduces the concept of the Mutual Mattering Philosophy, which focuses on mutual enrichment and service to customers. The goal is to create a magnetic organisation that attracts the right people and becomes impossible to replicate.
The Sales Doctor
https://thesalesdr.com.au/
Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/
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