Over time there’s been a gradual shift in perception – a result largely from the rise of e-commerce – that salespeople have become order-takers. Although it has become a dirty word, sales is essential for organisations to thrive. Ingrid Maynard highlights the loss of delighting customers and the negative effects on profit and customer loyalty. Sales should be seen as a craft and discipline, requiring skill, psychology, and a process.
The Sales Doctor
https://thesalesdr.com.au/
The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/
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