Description

What if your most powerful customer acquisition strategy wasn’t paid ads, cold email, or trade shows… but authentic LinkedIn content and a spaghetti-covered toddler?

In this episode of Humans of Growth, Aly Hathcock interviews Caleb Avery, founder and CEO of Tilled—a fast-growing Stripe alternative that helps SaaS platforms launch embedded payments and generate new revenue streams in weeks.

We dive into how Caleb built a high-converting marketing engine that:

• Outperformed outbound sales through founder-led thought leadership
• Created inbound demand with zero product—just pain point marketing
• Scaled revenue while shrinking headcount by automating low-leverage work
• Used build-week culture to unlock team-wide innovation and operational efficiency

Caleb also breaks down what’s working on LinkedIn in a sea of AI spam, why personal storytelling drives real pipeline, and how to turn marketing into a long-game growth multiplier—not just a cost center.

Topics covered include:
• Product-led growth
• Inbound marketing strategies
• Founder branding on LinkedIn
• B2B SaaS marketing
• Vertical SaaS monetization
• Demand generation vs lead gen
• Culture-driven growth

Whether you're a startup founder, growth marketer, or B2B SaaS leader, this episode is packed with practical strategies to drive pipeline, retention, and revenue.

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RESOURCES:

Find your dream marketing agency at PerissonNetwork.com

Learn more about Tilled at tilled.com.