If you're a pest control operator planning to grow in 2026, this episode is non-negotiable.
Most companies wait until January to strategize — but the ones growing 20%, 30%, or 50%?
They’re already building momentum. Shane Dutka and Rachel Kent reveal the 5 critical moves every PCO must make before 2026 — from SEO to automation, speed-to-lead, and real-time data analysis.
Whether you’re trying to break into the PCT 100 or just scale smarter, this is your blueprint.
⏱️ Timestamps:
00:00 – Why Waiting Until January Is a Mistake
00:42 – Intro: Meet Shane Dutka and Pesty’s Mission
00:57 – ✅ Move #1: Build Your Spring SEO Strategy Right Now
03:09 – ✅ Move #2: Build a Data Feedback Loop (CRM ➜ Google Ads) 06:04 – ✅ Move #3: Fix Your Speed to Lead – Now, Not Later
08:51 – ✅ Move #4: Implement Automation for “Not Ready” Leads
16:05 – ✅ Move #5: Review Monthly Data to Find High-Value Lead Sources
20:45 – Final Recap & Key Takeaways
📬 JOIN THE PESTY PLAYBOOK Real tactics. Real growth. Built for pest control owners. → https://www.pestymarketing.com/playbook
📞 BOOK A FREE DISCOVERY CALL Tired of mediocre marketing? Let’s fix that. → https://calendly.com/sarinna-pestymar...
