Professor of Marketing and consumer behaviour expert Dr. Michael Solomon Ph.D. talks about consumers who defy categorization, the "hive" mind, the "zero moment of truth" and consumer engagement. https://michaelsolomon.com
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Timeline
01:30 Michaels’s Background
04:40 Generic products
06:00 Market segmentation
08:00 The “hive” mind
11:18 Zero moment of truth
12:47 Chameleon consumers don’t stay in boxes
16:56 Aspirational Marketing
18:04 Engaging customers
19:05 AIDA
22:20 Success Secrets
23:30 Community
