In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with Calum Kuhn and Max Rusakov co-founders of Revu, an AI-powered platform designed to help athletes manage their Name, Image, and Likeness (NIL) contracts.
They discussed the challenges athletes face with NIL deals, the development and marketing of their tool, and potential features to improve contract management for athletes and agents. The conversation also touched on pricing, social media presence, and future plans for expanding their platform and collaborating with athletes and brands.
The discussion focused on the development and marketing of a tool designed to help athletes navigate NIL (Name, Image, and Likeness) deals. Greg and Calum discussed the tool's accessibility for athletes in non-revenue generating sports and its potential to identify conflicts in contracts.
Max explained the development process, highlighting the pivot and team expansion phases. Calum outlined their marketing strategies, including partnerships and direct engagement with athletes, while Max emphasized the importance of finding like-minded individuals to build the product. The conversation also touched on the evolving landscape of NIL deals, particularly in light of the recent NCAA vs. House settlement, and the tool's potential to support athletes in understanding and navigating new contract types.
Greg discussed social media presence and upcoming podcast episodes with Calum and Max, highlighting their Instagram, website, and LinkedIn profiles. Greg expressed enthusiasm for their work and mentioned potential athlete partnerships, including Katie and Cooper Farrell, for promoting their product. Greg also noted the importance of show notes for SEO and mentioned plans to discuss specific athletes in future episodes.
Links:
RevU: https://www.revu.deals/
Instagram: Revu.nil
Linkdin: RevU
Linkdin: Max Rusakov
Listeners can RevU at info@revu.deals or DM @RevU.NIL
Pliable Marketing: PliableMarketing.com
