Description

When you have a creative idea, you’re going to face objections. The best approach is to build the systems that’ll support the innovation even before you ask for additional resources from leadership. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirk Westwood author of The Very Best Bad idea.
 
They discuss:

• Why a company must be agile for innovation to succeed
• The reaction to expect from others when you’re on the verge of innovation
• How to ask strategic questions to get buy-in for your idea

Additional Resources
At Pragmatic Institute, we offer two courses that’ll explore innovation in-depth.
Focus
This course shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. Then, you’ll learn how to use that knowledge and market data to successfully and credibly sell your strategies internally.

Design
This course teaches you how to take a human-centered approach to market problems, so you can partner with designers to create intuitive products the market will embrace. Leverage the power of design throughout the product life cycle to ensure market adoption, improve customer ratings and increase competitive advantage.