It’s the “everything you ever wanted to know about email" episode! As entrepreneurs, we’re looking to connect with and cultivate clients, but it can feel like our message is getting lost in the noisy online space. Luckily, email marketing offers a more personal way to build an intimate relationship with your community virtually.
In this episode, Email Copywriter and Strategist, Joanne Homestead, shares her best tips for leveraging email marketing to grow your business. She talks about how to grow your email list, craft emails that feel one-to-one and personal, how to naturally segue from your story to the ask, and so much more.
We also talk about
How Joanne discovered her love for email marketing
The best ways to grow your email list
Breakdown of the 3 parts of an email newsletter + tips for writing a really great email
The importance of your welcome sequence and what you should include
The average open rate for an email and welcome sequence
A common missed opportunity to sell your products/services
How not to spam your email list, especially around a launch
How to find the right email service provider
Questions to ask when hiring an email copywriter
