Today’s customer is looking for meaningful and memorable connections with the people they choose to work with. That’s why it’s important to create a brand that is personable, authentic, and relatable. In this episode, Vanessa Castillo, Creative & Spiritual Entrepreneur and Founder of VCV Agency, shares her approach to humanizing brands. She gives tips for how we can drop the mask and celebrate our humanity to gain the trust of soul-aligned clients.
We also talk about
How Vanessa’s experience as a documentarian & videographer helps her see beyond the surface level
Why it’s important to show the person behind the brand
How to balance sharing yourself in a way that feels good and not like an awkward overshare
The importance of creating alignment between ourselves, our business, and our online presence
How to attract clients you’d want to have coffee with
Tips for fostering community
