Join Mari-Liis and Laura from Powerful Marketers as they dive into the fundamentals of content strategy. In this podcast episode, they discuss targeting the right audience, delivering value, and making smart decisions about platforms and media. Utilize the Content Diamond Strategy (created by the Brand Builders Group), where one monthly piece of long-form content is repurposed into bite-sized posts across different platforms. Gain visibility, engagement, and qualified leads with their essential tips and strategies. Tune in and take your content strategy to the next level!
Grab a copy of the content plan template from our community.
Quotes:
- “Before you start creating any content strategy, you have to know the answers to the following questions. So number one, who exactly do you help with your product or service? Who is your primary target audience? Number two, what's in it for them? You have to be able to show value to them. What problem can your product or service solve for them? Why should they care? Now think about how you create your content based on that. And number three, be clear on the where. So where will you share that information?” - 00:02:05
- "The biggest secret to battling content creation overwhelm is planning." - 00:04:04
- “It is called the Content Diamond Strategy because it is shaped like a diamond in the picture. So the idea is that for each month, you should have one focus topic. So that sits on top of the diamond. And that on this focus topic, you will create one piece of long form content. For example, a blog post, a podcast episode, a webinar, a video article, whatever it is. But this big piece of content sits on top of the diamond.” - 00:04:25
- “The work will start in terms of repurposing content, meaning now they just have to make a lot of small pieces out of this one bigger content.” - 00:05:18
- “Please remember that people are not paying attention as much as you think they do. So it is okay to really have the same idea cut into different formats, pieces and posts.” - 00:05:32
- “Those smaller pieces can be quotes, pictures, polls, short videos, carousel posts. There are many options. And once you have all of those small pieces of content ready, then you just have to divide them between the different marketing channels that you use.” - 00:06:01
- “The most significant benefit of repurposing content is that it makes content so much easier to scale. In other words, you don't have to think of new content every single day.” - 00:06:28
- “You should always have this one clear call-to-action to your website so that you can get people off social media to the channels that you actually own, meaning your website, your blog post, your newsletter and so on.” - 00:07:05
- “Your number one goal should always be having people on your lists, not growing followers so much for social media.” - 00:07:22
Timestamps:
[00:01:40] Content creation fundamentals
[00:04:26] Content Diamond Strategy
[00:08:00] Repurposing content
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
