Social media content is an effective tool to grow your business online. Your social media presence helps you stay top-of-mind and should bring in leads.
Constantly producing content can be draining, but this issue can easily be resolved.
Give your customers a backstage pass! Showcase things that happened in your business. You can also repurpose old content to make it fresh and newly relevant. One example is to turn long-form content into shorter content such as carousels, quotes with graphics, memes, and video clips. Creating content doesn’t have to stress you out. You just need a little organization.
Action Tips
Timecodes
0:00 - Introduction
3:10 - Build your social media content around one focus topic
3:38 - Showcase things that have happened in your business
4:10 - Reshare posts
4:29 - Share the same content in different channels
4:51 - Reshare user-generated content
5:03 - Update your old content
5:18 - Turn presentations into carousels or slide decks
5:39 - Take pieces from your newsletter and turn them into social media posts
Quotes
“We know that marketing involves so much more than social media. In fact, it is just a tiny part of it, yet it is often one of the most visible parts, and there's a lot of pressure to be constantly seen and constantly heard.” [00:24 - 00:54]
“Be consistent but not crazy with social media. You don't have to post every single day. It's better to put out good quality content that gets high engagement.” [01:43 - 02:09]
“You shouldn't get paralyzed by trying to achieve perfection.” [02:09 - 02:24]
“Content creation does not have to be time-consuming or difficult. It just needs to be well planned and organized.” [06:41 - 06:54]
Find out more about Powerful Marketers: www.powerful-marketers.com
Connect with Laura Kukemelk on LinkedIn: https://linkedin.com/in/laura-kukemelk
