In this episode, host David P. Otey has a conversation with Bryan Rutberg, an expert in interpreting technical topics for non-technical audiences. How do you relate to your audience and their emotional drivers? As a speechwriter, speaker, and coach, Bryan has gained some keen insights into how and why you do that.
Here’s a hint: stories light up more of the brain than facts do—sometimes grabbing attention in unexpected ways, much like an internet meme such as Dickbutt that somehow sticks in your memory long after you’ve seen it.
To follow up with Bryan Rutberg and get free resources, visit his website.
For a conversation with program host David P. Otey, visit his website.
