Amy Alkon is an award-winning syndicated columnist whose funny but reason and data-based weekly advice column, The Advice Goddess, appears in over 100 newspapers. Alkon has made numerous TV and radio appearances, including Good Morning America, CNN, MTV, Nightline, Politically Incorrect and Dennis Miller. She is completing a book for McGraw-Hill on the collapse of public manners, called REVENGERELLA: One woman's battle to beat some manners into impolite society. Alkon considers identity theft the height of bad manners, and sees financial institutions with apparently lax security measures in a similar light.